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AMPERA was created with a clear belief that communication should move people, shape perception, and influence systems, not just fill channels.
AMPERA takes its name from the ampere, the current that transforms latent potential into forward momentum. It captures what we want to be for our partners and teams: energy in motion and everyday consistency in powering change. We operate as a strategic communications lab, designed for leaders navigating high-stakes environments, shifting expectations, and constant scrutiny. Our model brings together analytical rigour, creative intelligence, modern tools, and deep human insight in one integrated space. Our approach is input oriented and outcome-led, not output-driven. We focus on what moves people and by extension, what moves systems. At AMPERA, we don't add noise to the world. We create movement that is intentional, informed, and engineered for real-world impact.
Information is everywhere but attention is scarce. The world is full of messages and at times it lacks meaning. In this environment, people don't respond to volume and noise. They respond to clarity, honesty, intent and human truth.
At AMPERA, we shape influence through three guiding principles:
Ideas with energy that spark action and attention.
Influence beyond channels and flows through people and systems.
Amplification with purpose because impact comes from meaning, not noise.
We don't view communication as reactive firefighting or sporadic bursts of activity. We see it as a designed current, designed, guided, and sustained, and our role is to help organisations shape that current with intention. Our work helps organisations do more than tell stories. We help them build belief, shape behaviour, and move movements forward.
STRATEGY & UNDERSTANDING
AMPERA was founded on a simple but increasingly rare principle: strategy starts with listening. We immerse ourselves in context before prescribing solutions, understanding what teams are solving for, where energy is being spent, and what truly matters to the organisation.
Our focus is not on "more activity," but on the right work, delivered at the optimal pace and scale, with clarity, discipline, and respect for the people involved.
ANALYSIS & RIGOUR
Across both agencies and in-house teams, we see the same structural issues of silos, stretched resources, scattered data, if at all, and output measured through manual tracking and dashboards rather than impact.
Today, most communication systems capture performance to some degree, however, a few examine the depth of efficiency, friction, or the leakage of influence. AMPERA's mandate is to close those gaps. We analyse how workflows, where decisions stall, where capacity thins, where narrative coherence breaks, and where better alignment can unlock more impact with less strain.
EFFICIENCY & OUTCOMES
AMPERA's proprietary ERP- and AI-enabled stack is designed to support humans, not replace them. Our tools give leaders in communication, marketing, policy, brand, sustainability, CSR, and PR a clear and actionable view of, what's delivering impact, what's diluting effort, and where small operational shifts can drive disproportionate gains.
By working alongside in-house teams and partner agencies, we streamline workflows, rationalise retainers, and build operating models that are transparent, efficient, and fair. We deliver fewer blind spots, healthier partnerships, and communication systems that scale without burning people out.
COUNSEL & INSIGHT
Our team has worked on high-stakes mandates across sectors and regions, so we understand the pressure communication leaders carry; often without a strategic counterpart who can guide them through complexity. AMPERA is built to be that partner.
We bring senior counsel informed by real execution, grounded in lived experience, and available when it matters most; whether navigating long-term narrative strategy, crisis environments, regulatory scrutiny, or impossible timelines. We combine data, instinct, and experience to help leaders make clearer decisions and build communication engines that create sustained, measurable impact.
See your communications ecosystem clearly. We map how work, budgets, and influence flow across in‑house teams and agencies, then use ERP‑ and AI‑led analysis with senior counsel to close gaps, refine scopes, and align everyone on clarity, efficiency, and impact.
Make regulation manageable and predictable. We decode policy landscapes, understand stakeholder priorities, and design evidence‑led engagement that is transparent, credible, and protects reputation while moving decisions in the right direction.
Turn brand intent into lived experiences. We create on‑ground and digital activations with clear objectives—awareness, trial, trust, or advocacy—so every experience delivers impact that lasts beyond the event.
Keep one coherent voice across every platform. We use data and insight to shape content that is timely, relevant, and human, connecting social, search, owned, and influencer efforts into a single, consistent narrative.
Design programmes that matter to people. We anchor ESG and community initiatives in real needs, measurable outcomes, and honest storytelling, building long‑term trust with employees, communities, and stakeholders.
Build reputations patiently; protect them decisively. We work with leadership teams to shape how they are perceived through steady visibility, thoughtful narratives, and credible proof, and to respond to issues or crises with speed and transparency so that short‑term pressure does not undermine long‑term trust.
Design-led, culture-aware, and earned-first. We believe PR isn't about making brands louder; it's about making them matter. Attention can be bought, but trust is earned through meaning, context, and consistent storytelling.
Every story carries intent, every message has a purpose, and every interaction leaves an impression. We shape narratives with precision, anchored in research-driven intelligence and deep qualitative and quantitative insight.
We prioritise taste-makers over mere reach-makers, and belief over box-ticking compliance. We value long-term partnerships over transactional exchanges. For us, editors are collaborators rather than distribution channels, and creators are cultural interpreters who genuinely understand and use the product.
We build background trust before chasing headlines. We prioritise context-setting over constant pitching. Our earned-led approach integrates Paid, Earned, Shared, and Owned media with clarity and coherence, creating communication engines, not fleeting visibility spikes.
Success is not defined by coverage volume but by influence. We evaluate sentiment shifts, message pull-through, advocacy depth, media quality, and narrative ownership. Victory is when stakeholders echo your story without prompting.
Integrated corporate communication expertise across policy, PR, consumer behaviour, crisis, and reputation. A culture-forward India lens, not borrowed global playbook. Strong equity across technology and lifestyle media. And senior involvement where it truly matters, supported by disciplined, frugal, and impact-focused execution.
At AMPERA, energy shapes influence, and people shape outcomes.
The Current is our commitment to nurturing that flow — empowering emerging talent to rise with clarity, and enabling seasoned professionals to reconnect with purpose. Through these programs, we invest in individuals who want to shift systems, move ideas forward, and build communication that truly carries charge.
Aarambh takes its name from the Sanskrit word for "beginning" — a reminder that every meaningful journey starts with intention, curiosity, and the courage to step forward. For students entering the world of communication, this beginning matters.
Aarambh at AMPERA is designed to introduce young professionals to the discipline, rigour, and responsibility that define high-stakes communication. Interns work within an environment that blends analytical depth, narrative clarity, and real-world problem-solving. They observe how influence is shaped, how systems respond, and how thoughtful communication can move people and decisions.
The program is open to undergraduate and postgraduate students across marketing, public relations, journalism, literature, sociology, psychology, statistics, data analysis, public policy, law, political science, research, and international relations. Aarambh offers more than exposure; it builds capability, confidence, and context, helping emerging talent understand not just what communication looks like, but why it matters.
Surekha carries a beautiful dual meaning — "Su," the good or the elevating, and "Rekha", the line or the path. It is also a tribute to a dear friend and mentor, Surekha Pillai and the clarity, courage, and generosity she brought to the communications industry.
The Surekha Program is created for seasoned professionals who have walked many paths and now seek work that aligns with their purpose, rhythm, and wisdom. Whether someone is between roles, returning after a pause, navigating a transition, or looking to re-engage with work that feels meaningful, Surekha offers a space where experience is not just welcomed — it is valued, celebrated, and put to work.
The program recognises that professional journeys are rarely linear. There are bends, pauses, reinventions, and breakthroughs. Each path, each rekha, carries its own beauty, its own story, its own magic. Surekha creates flexible ways of contributing to AMPERA's work: pathways where people can plug in with intention, bring their strengths, and experience the quiet joy of finding resonance again.
It is a community built on trust, contribution, and rediscovery; a place where clarity meets opportunity, and where seasoned professionals can find their next eureka moment. The program will be amplified through LinkedIn to widen reach and bring more professionals into this orbit of meaningful engagement.
Influence flows where presence is felt. AMPERA operates through a strategic network of owned offices and trusted affiliates, ensuring that insight, access, and execution power reach every corner of India.
Our footprint is designed not for scale alone, but for depth — the ability to understand local contexts, navigate regional dynamics, and deliver with consistency.
Building AMPERA
Silky Chopra Mehrotra is a strategic communications leader with nearly two decades of experience shaping reputation, driving influence, and building high-performing teams. She has led some of India's most dynamic PR and brand mandates across consumer tech, lifestyle, entertainment, insurance, and social impact.
Read moreChief Operating Officer
Anghsuman Roy is a seasoned communications strategist and PR professional with over 15 years of experience, widely recognised for his narrative-building expertise and deep understanding of media dynamics across India. With a unique blend of corporate and consumer communication experience, he has led strategic programs that shape compelling stories, strengthen reputation, drive influence, and support critical business outcomes.
Read moreHead Media and Engagement
With 30 years in journalism, public policy, and strategic communication, Rajesh Mahapatra has led major newsrooms and shaped national discourse. He has held leadership roles at Press Trust of India (Editor), Hindustan Times (Executive Editor & Chief Content Officer), and Associated Press (Business Writer, South Asia), driving digital transformation and editorial strategy.
Read moreJournalist | Public Policy Expert | Digital Strategist
With 25 years in journalism, PR, and corporate communications, Rajyasree Sen has advised global brands and C-suite leaders on media strategy, crisis communications, and brand positioning. She has managed top-tier clients including GSK, etc. across the leading PR firms she worked at.
Read moreCorporate Communications | PR | Content Development & DEI
Hari Krishnan, a seasoned advertising and marketing professional with over three decades of experience, is associated with AMPERA in an advisory role on a pro bono basis. He currently serves as Senior Vice President at Publicis Groupe, where he has played a key role in driving brand strategy and business growth.
Read moreCulture Curator | Advertising | Brand Management | Marketing
Molly Vaid is a seasoned marketing and communications professional with over 15 years of experience spanning the retail and media sectors in India and the UK. Her expertise lies in identifying market trends and customer insights to develop and implement actionable strategies that address customer needs and drive innovation.
Read moreRetail Marketing | Channel and Content Strategy | Marketing and Brand | Customer Engagement
With 20+ years in corporate and non-profit communications, Sabah Hamid has led high-impact strategies at Microsoft, Bill & Melinda Gates Foundation, and Goethe-Institut. She recently led Kabul in Exile, a Goethe-Institut project supporting Afghan refugees, transforming it into a global cultural platform.
Read moreCommunications Strategist | Public Affairs & Advocacy Expert
With 25+ years in public policy, ESG, and corporate sustainability, Ekta Kumar drives systemic change through policy interventions, corporate ESG strategies, and grassroots impact. As an Indian Administrative Fellow with the Ministry of Social Justice & Empowerment, Govt. of India, she works on expanding welfare access.
Read morePublic Policy & Governance | ESG and Sustainability | Regulatory Compliance & Advocacy
With 16+ years of experience, Prerna Korla has worked with top global and Indian B2B & B2C enterprises and startups, driving impactful communication strategies. Specializing in reputation, consumer, and executive communications, she has successfully led high-impact campaigns, content strategy, and crisis management efforts.
Read moreCommunications & PR Specialist | Reputation & Crisis Management Expert
With 20+ years in advertising, Anunay has worked with Leo Burnett, JWT, Rediffusion Y&R, and BBDO, leading campaigns for MakeMyTrip, Coca-Cola, Airtel, GSK, PepsiCo, Mars India, HP, and Ford. His Airtel Backup campaign won global accolades at Cannes, D&AD, and Young Guns.
Read moreDesign & Creative Direction | Advertising | Brand Strategy
Deepa Dey is a creative consultant specializing in communications, advocacy, and sustainability. She brings extensive experience in strategic storytelling and brand positioning, helping organizations craft compelling narratives that drive meaningful impact.
Read moreCreative Consultant | Communications, Advocacy & Sustainability Specialist
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